How does a company maintain an engaged and collaborative corporate culture when it no longer has hundreds of employees under the same roof, interacting in the corridors, or chatting over lunch in the cafeteria? That’s a dilemma for every business that’s gone to a flexible work arrangement, but it’s something in which Excellus BlueCross BlueShield has had some success.
“What’s your evidence?” you ask? The health insurer operates across upstate New York, and in one of its regions, it has again been among the top honorees in a competition to recognize the best places to work … a competition based on confidential and voluntary employee surveys conducted by a research firm retained by a weekly business newspaper.
This year, the health plan earned the Silver Award in its size category of 250+ employees, and over the dozen or so years it has participated in this event, it has consistently finished with Gold, Silver, or Bronze.
“Even more gratifying than finishing with a medal each year, is being recognized for maintaining genuine goodwill among our workforce family as we’ve transitioned from an in-person to a home-based model,” says Jim Reed, health plan president and CEO. “If there’s a ‘secret sauce’ to this success, a key ingredient is undoubtedly our program for Volunteer Time Off, or VTO.”
Each year, full-time employees of Excellus BCBS get eight hours of paid time off to use to volunteer in the community. The hours can be used all at once or spread out over any number of days. Some employees use the time to chaperone their kids’ school outings, while others use their hours with community-based organizations that serve individuals most in need.
“The benefit to the community is obvious, since every organization could use the occasional extra set of hands,” says Olivia Linke, a regional community affairs director with the health plan, and a point person for finding and coordinating group VTO opportunities for employees. “But on those occasions when we organize a VTO outing to make it easy for our colleagues to use their volunteer hours, the benefit to our corporate culture is beyond anything we can measure.”
Linke describes the teams of employee volunteers as strangers who start their day bound together only by the branded t-shirts they were issued, and who end their volunteer experience as a tight-knit group of friends eager for the next chance to pay it forward in the communities we serve. Often, when the next volunteer opportunity is presented to staff, they use their own personal time because they have exhausted their VTO.
“Our VTO teams represent every department and every level within the company,” says Linke. “It’s not unusual to have new hires who are looking to meet people, painting alongside a corporate vice president at a Habitat for Humanity build site.”
By creating personal connections that span job titles and even regions, the bonds of friendship are strong, and the contributions to corporate culture are lasting. Linke shares the story of a regional sales director who met one of the IT Department’s experts in Microsoft Teams at an event. They struck up a friendship, and then a collaboration, creating a Teams channel and training program for the sales department.
The reality is that you can build a strong corporate culture in this new flexible work environment: Excellus BCBS has a wall full of gold, silver, and bronze medals to prove it!
