Ify Azogi’s African and Caribbean Central Market has seen a decline in customers since the pandemic began.

The owner of a small business in one of Monroe County’s poorest neighborhoods, she’s doing her best to keep the doors open.

“People feel afraid. They’re scared of coming out,” she said. “I’ve been here since 10:30 this morning and the store has been mostly empty.”

Hit hard by the pandemic, many small businesses are struggling – especially those in minority neighborhoods with high infection rates.

Business owners like Azogi and their employees put themselves and their families at great risk every day so we have access to the services and goods we need.

“This pandemic has put many local small businesses at risk,” said Jim Reed, president and CEO-elect of Excellus BlueCross BlueShield. “It is important for our community’s businesses to have the personal protection equipment they need to safely stay open and continue serving their customers.”

Personal Protective Equipment –essential for essential businesses and workers

Personal protective equipment (PPE) like masks, gloves, disinfectant, and hand sanitizer have been essential tools throughout the pandemic, protecting businesses, workers and customers from infection and the spread of the virus.

On a Saturday morning in early December, owners of 200 small businesses turned out to receive kits containing personal protective equipment (PPE) to help keep their employees and customers safe. The kits contained a digital thermometer, face masks and shields, disinfectant, hand sanitizer and paper towels.

This slideshow requires JavaScript.

Excellus BCBS provided $40,000 to Monroe County to purchase and distribute 400 PPE kits to essential minority and women-owned businesses in the county’s neediest zip codes. Regional Distributors packaged the PPE kits and delivered them to the distribution sight.

Safety…

Azogi said the PPE helps her customers feel safe. “Before, if a customer came to the door without a mask, I couldn’t let them in,” she said. “Now, I can gladly give them one. Customers are grateful. They say, “oh, I can have one?! Thanks! And I don’t have to turn anyone away.”

…and peace of mind

Lorna Underwood is using the PPE at her family-owned Caribbean Heritage Restaurant.

After years in the catering business, she and her husband, Jerome, opened the restaurant in March 2019 and, in March 2020, they had to close. Two weeks later, they reopened for take-out only.

“We’re not as busy. We lost business, but we keep going. We’re doing everything we possibly can,” she said.

She’s been putting the disinfectant to good use, cleaning and wiping down counters and door handles. “And masks, especially,” she said. “If someone doesn’t have one, I can hand them one with a reminder they need to wear a mask. Especially the young people, the invincible ones!”

Receiving the PPE, she said, gives her a great deal of peace of mind, helping with customer and employee safety, as well as some financial relief. “Otherwise we would have had to find money to buy it,” she said.

“We want to ensure that essential retail and other businesses have the tools they need to better serve their customers and keep our neighborhoods safe,” said Monroe County Executive Adam Bello. “I am grateful to Excellus BCBS for their generous grant, and to Regional Distributors for stepping up to help us with this important initiative.”

Underwood is optimistic. “We’re not going to close our doors. Customers are glad we’re open and this helps us find a way to stay open. In the meantime, we’ll stay the course. We do what we can to help our customers. Hospitality is who I am – it’s still working out.”

Holidays and food go hand in hand, or more accurately, hand to mouth. This time of year can present a challenge to even the most disciplined among us to stick to a healthy diet and enjoy the treats of the season in moderation.

On average, Americans gain one to two pounds during the holidays, and research shows these pounds tend to stick, accumulating year after year. This year, our new normal of COVID-19, shutdowns, and social distancing, add stress eating to the mix to make keeping to a healthy diet an even greater challenge. Here are some tips to make it through the holiday season with your waistline intact, and to jump start resolutions to eat better in the new year.

 

Tips for the holiday food fest

1. Focus on portion size and be aware of what you are eating. Stick to healthy eating habits such as filling half your plate with fruits and veggies and making half of the grains you consume whole grains.
2. Keep to a consistent sleep schedule, and avoid large meals, caffeine and alcohol before bed.
3. Make it a habit to go for an after-dinner walk, whatever the weather. It’ll get you away from the table and the temptation to keep picking at the food.
4. With social distancing, there’ll likely be fewer mouths to feed, so cook what you need, and nothing more. Sending doggy bags home with guests is not an option this year.
5. And, when it comes to holiday gift giving, Salzer suggests subscriptions to healthy eating or healthy cooking magazines. They serve as a fun monthly reminder to stay focused on healthy eating and portion control. It’s a gift that’ll be enjoyed throughout the year.

Find information on nutrition, healthy cooking, and more, online at the Health & Wellness page at ExcellusBCBS.com.

Did you know that the average American gains 1-2 pounds between Thanksgiving and New Year’s? “While this may not sound like a lot, most people never lose it, so that weight accumulates over the years,” said Amanda Shanahan, RD, Employee Wellbeing Manager, Excellus BlueCross BlueShield. “By controlling holiday weight gain and adopting a healthier lifestyle, risk for cardiovascular disease, stroke and lifestyle-related illnesses can be decreased. This holiday season, make a pledge to Maintain, Don’t Gain!”

Amanda suggests these tips to avoid those extra holiday pounds:

Keep Moving

Exercise can help you beat stress, boost energy and burn off all those homemade cookies. Aim for at least 30 minutes a day of exercise. If you currently aren’t active, start with 5-10 minutes and build up to 30. Any exercise is better than none. One way to make sure you are getting the exercise you need is to track it. You can use the American Heart Association’s free Activity Tracker to track your activity. Pick an activity that you enjoy, make a plan and stick to it.

Add Lots of Color

Eating lots of colorful fruits and vegetables can help with weight management. They are low in calories and loaded with vitamins, minerals, and fiber, which helps you feel full. Try to make half of each meal vegetables and fruits.

Go Low

Swap low- or nonfat Greek yogurt for sour cream in dips, appetizers and casseroles. Instead of full-fat cheese, choose low-fat cheese. For dishes that call for lots of butter, like stuffing or sweet potatoes, use half or two-thirds the butter called for – you will cut calories without affecting the taste.

Know When to Stop

Still hungry? Remember, it takes 20 minutes for your stomach to signal your brain that you’re full. So if you think you want second helpings, take a break for 20 minutes, then ask yourself if you’re still hungry.

Set a Goal and Celebrate Your Successes

Making exercise and healthy eating a regular habit takes commitment and planning. Set an achievable goal and then celebrate your success. Then set a new goal, and soon you will have lots of new healthy habits!

For more information on weight management, check out the CDC’s Healthy Weight website.

With lawns to cut, golf to play, decks to stain, and sweat to… be sweated, summertime is when many people are at their most fit and trim.

“Now that we’re into the fall season, commit to building on that momentum,” encourages Nicholas Massa, M.D., senior medical director for clinical services at Excellus BlueCross BlueShield. “Come up with a plan to keep feeling the burn throughout the fall and winter months when you might easily lapse.”

Physical Activity: More than A Seasonal Activity

According to the U.S. Centers for Disease Control and Prevention, more than 60 percent of adults do not achieve the recommended amount of regular physical activity. The CDC defines a moderate amount of physical activity as using about 150 calories of energy per day, or 1,000 calories per week.

“Being active shouldn’t be a seasonal thing, and activity doesn’t need to be strenuous to achieve health benefits,” says Massa.

Among the CDC’s suggestions for moderate fall fitness activities are raking leaves for 30 minutes, washing windows for 45 minutes, gardening for 30 minutes, and shoveling snow for 15 minutes.

Health Benefits of Physical Activity

According to the CDC.gov, regular physical activity improves health in the following ways:

• Reduces the risk of dying from heart disease.
• Reduces the risk of developing diabetes.
• Reduces the risk of developing high blood pressure.
• Helps reduce blood pressure in people who already have high blood pressure.
• Reduces the risk of developing colon cancer.
• Helps control weight.
• Helps build and maintain healthy bones, muscles, and joints.
• Helps older adults become stronger and improves balance.
• Promotes psychological well-being.

As we head into the indoor months, Massa recommends adopting a more structured personal fitness plan that utilizes equipment in your home and virtual classes. “You won’t be cutting the lawn every week, so use that time to take a weekly fitness class,” he said.

Most health insurers have a section on their websites with information about rewards and incentives to join a gym or purchase equipment. Massa advises Excellus BlueCross BlueShield members to visit ExcellusBCBS.com and click on the Health and Wellness tab.

“Whatever the season, always keep your fitness goals S.M.A.R.T – specific, measurable, attainable, realistic and timely,” adds Massa. “And remember to have fun!”

Lisa Haskins, of Monroe County, wished she spoken up sooner about how domestic violence impacted her family. She wished more people talked about it so that domestic violence victims don’t feel ashamed or are afraid to speak up.

Growing up, Lisa said domestic violence occurred in her family. Lisa said the cycle of abuse continued over generations. Her sister found herself in an abusive relationship as an adult, she added. After years of verbal and emotional abuse, nearly five years ago Lisa’s sister committed suicide.

Last year, Lisa broke her silence and shared a Facebook post in honor of Domestic Violence Awareness Month in October.

Helping Those Who “Don’t Have a Voice”

“Today I take a stand, as I should every day…for those women who have lost their voice, their self-worth, their self-love, their self-compassion, their confidence, their hope, and for some their lives” she wrote in the post.

 “Domestic violence doesn’t always have visible bruises.  Sometimes there are signs, and sometimes we may see nothing.  For any woman suffering from domestic violence, dig deeper than you ever have in your life and know that you are worth loving.  You deserve joy and kindness and freedom to live.  There is help.  There is safety, even though it may not seem like it. 

 Every day I miss my sister.  She may have committed suicide, but domestic violence is what killed her.  I stand for those who no longer have a voice…like her.  We have to speak up because it might just save a life.  And one life can mean the world to someone.  I know.  I live every day without my sister.”

After speaking up, Lisa said she felt as if a weight was lifted from her shoulders.

“I feel as if we sit here and live in silence and worry that the abuser will come back and threaten us, but all that does is give him control,” she said. “That’s why domestic violence is so persistent. Many people fear taking the risk and speaking up.”

A Perfect Storm for A Domestic Violence Crisis

According to the Centers for Disease Control and Prevention, 1 in 3 women and 1 in 4 men in the United States have experienced violence from a partner in their lifetime — and the risks to victims can be severe. During the COVID-19 pandemic, news outlets across the country have reported a rise in domestic violence. Victims of domestic violence face more social isolation in general, even when there isn’t a widespread pandemic. Abusers have more tactics at their disposal when victims can’t easily get away from home.

“With the numbers of people that continue to get sick, the growing unemployment rate, and an increase in anxiety and financial stress, this pandemic has created the perfect storm for an exacerbated domestic violence crisis,” said Dr. Sudha Bakshi, Excellus BlueCross BlueShield medical director.

Lisa: What Gives Her Hope

Lisa said knowing more about local groups that help domestic violence victims gives her hope. It is important for those in high risk situations to know that courts and many domestic violence organizations, phone hotlines, and shelters are available to help. Domestic violence organizations are also working to develop new strategies to support victims during the pandemic, by offering hotline services through online chats or texting, in case victims cannot call with an abuser at home.

Excellus BCBS is proud to provide support to these domestic violence organizations across upstate New York as part of its response to the COVID-19 pandemic:

• Family Justice Center, Buffalo, NY
• Pinnacle Community Services, Niagara Falls, NY
• RISE, Endicott, NY
• Vera House, Syracuse, NY
• YWCA Mohawk Valley, Utica, NY
• Resolve, Rochester, NY
• Willow, Rochester, NY

Let Victims Know They’re Not Alone

Lisa said it can be challenging to convince domestic violence victims to speak up and get help.

The victim may fear the abuser, they may have a skewed sense of normal if they grew up in this environment, or after years of abuse start to believe that they’re just not worth it.

One option? Offer to accompany your friend or loved one to check out an organization that supports domestic violence victims. “That may help them consider getting help,” she said.

In the end, Lisa wishes that more people talked about domestic violence.

“Not talking about it adds to the stigma,” she said. “And, how else will victims know they’re not alone?”

If you or anyone else needs help, please contact the National Suicide Prevention Lifeline at 1-800-273-8255. The lifeline is open all day, every day.

Ever since I turned 40, each year in December I would go to have my annual mammogram. I usually scheduled my screenings during a weekday where I would take a few hours off from work because I chose to wait and stay for my results. While I felt comfortable going to my appointment alone, the clinic I attended had a friendly environment where women could schedule their appointments within the same time frame. I would always see groups of women, mothers and daughters, friends making a girls’ afternoon out of their screening.

The Longest I Had Gone Without A Mammogram

Last December, I missed my appointment. I knew I needed to reschedule, but as 2020 began, I didn’t follow through. When the pandemic started, many doctor’s offices, including mine, were closed temporarily. After my clinic reopened, I found myself focusing on other priorities and pressing stressors, like the virus, changes to my personal and professional life, and racial and social unrest in my community. Still, deep in the back of my mind I was feeling guilty because this was the longest I had ever gone without having my mammogram.

A Strange Pain

One night this past July before I was to travel out of town, I felt a strange pain in my left breast. As someone who is very in-tune with my body, I knew I had never felt pain like that before and I didn’t take it lightly. While I was out of town, I continued to feel the pain in waves, wondering what it was. Was I stressed? Was it the need for a new bra? But I also wondered what if it was cancer. Then the pain went away.

About two weeks later, the pain came back on a Sunday night. It was more intense. I vowed that first thing Monday morning I would schedule a mammogram. I remained positive and hopeful the screening would help to find anything early enough to be able to address it.

A Sense of Serenity

I called my clinic on Monday morning and, due to a patient cancellation, I was able to come in that afternoon for a screening. The waiting room was no longer filled with women sipping beverages and socializing. Instead, the process was streamlined, and the screening was very efficient. The environment was clean, spacious, and the new procedures were clearly explained. I felt safe.

Mammograms are never pleasant, but the mammogram technician lightened the experience with her professionalism, competence, and friendliness. Patients can no longer wait for their results: I would receive them in a text message. I dressed and waited outside for my ride. As my ride was pulling up, I received a text message saying my results were normal. I felt a sense of serenity and joy and was impressed with the speed of communication.

Breast Cancer Disparities

In addition to feeling joy and relief with my results, there was something else on my mind throughout my appointment. The pandemic has brought to light many injustices that have long been part of our society, including health disparities.

A racial disparity has long existed around breast cancer. According to the American Cancer Society Cancer Action Network (ACS CAN), black women are about 40 percent more likely to die from breast cancer than white women, even though their rates of getting the disease are similar. Black women are also more likely to be diagnosed at a later stage of breast cancer than other women (Source: ACS CAN). According to BreastCancer.org, these disparities likely reflect a combination of factors including differences in healthcare. As a society, we are finally having some powerful conversations that I hope will bring about positive change and reduce these disparities.

Schedule Your Screening

Looking back, I think that the strange pain I experienced was related to the increased stress I had been feeling related to the virus, the new changes in my life, and the unrest in my community. I have since adapted some stress management tactics that have been helping me, and I remain pain free.

It can be easy for health screenings, like mammograms, to fall to the bottom of the priority list when we’re challenged with the stressors of daily life. Not to mention the added stress of a global pandemic. Prevention is my passion and timely screenings are one part of a healthy lifestyle. Therefore, this October, I challenge you to schedule a screening that you may have missed, whether it be a mammogram, a colonoscopy, or even your annual physical. If this year has taught us anything, it is that we should fiercely prioritize our health and be more empathetic to the needs of our most vulnerable. Let us be there for ourselves and for each other.

For more information about mammograms, view a downloadable poster, Be the Priority, from Excellus BCBS. If you need help reconnecting with your doctor, visit ExcellusBCBS.com/Reconnect.