Mission Moment: How our funds support our community

The Monroe County Family Coalition is one of Excellus BlueCross BlueShield’s 2023 Health Equity Innovation Award recipients. Funds will be used to provide more mental health wellness, support and education to youth and families, develop a peace garden to address food deserts and nutrition shortages in underserved communities, and enhance financial literacy and crisis support resources.

“We want to meet people where they are and make sure that no one is left behind,” says Dina Johnson, president and CEO of Monroe County Family Coalition. “Addressing inequities and health disparities in our community is vital to the success of our youth and families and we couldn’t do it without partnerships like the one we have with Excellus BlueCross BlueShield.”  

Dina Johnson, president and CEO of Monroe County Family Coalition and Kimberly McKinsey-Mabry, Excellus BCBS community investments and partnerships manager.

Hear from two women who share very different experiences of how The Monroe County Family Coalition has impacted their lives.  

Super healthy snacking tips for Sunday’s big game

Four quarters of big-game football can be grueling, especially for those watching at a house party with a big-time buffet just an arm’s length away. It’s important to approach kickoff with a solid game plan to assure that you make it to the post-game wrap-up without getting sacked by too much Kansas City barbeque or San Francisco sourdough.

“Before you go to your viewing party, have a small, healthy snack such as an apple or a handful of raisins and nuts,” says Amanda Shanahan, registered dietitian nutritionist and manager of employee wellbeing at Excellus BlueCross BlueShield. “If you’re hungry when you get to the party, your willpower will go ‘wide right.’”

Shanahan suggests offering to bring a healthy dish for everyone to enjoy, such as vegetables and low-fat dip. You can crunch away on celery, broccoli, bell peppers and carrots! Be wary of dipping veggies in ranch or a similar creamy dressing which could load on the calories. Instead, prepare dips using Greek yogurt or light sour cream.

Serve baked tortilla chips instead of the traditionally fried version. Baked tortilla chips make an equally good base for nachos, which can be stacked high with layers of cilantro, shredded lettuce, beans, fresh avocado, and diced tomatoes and jalapenos. If you’re adding ground beef, use the kind labeled “90 percent lean, 10 percent fat,” and be sure to drain away the grease.

It may be most difficult to imitate chicken wings ‒ especially when they are deep fried and tossed in a butter-based sauce ‒ but Shanahan also has alternatives to this game day staple.
“Try baking chicken breast strips and dipping them in hot sauce,” she said.

Another tip is, before deciding on what you want to nibble on, take a 30-second food timeout to assess all the choices on the game day spread. Move away from the table, walk around, and mingle. “If you stay next to the food, you’re more likely to overeat,” says Shanahan. “This also provides an intentional pause to determine whether or not you are truly hungry.”

By being aware of what you are eating and focusing on portion size, the game, and the company, you’ll be able to make it to the presentation of the Lombardi Trophy feeling like a winner.

Mission Moment: Member story: How our localism makes a difference

As an active community member and local senior center volunteer, Richard doesn’t like to sit still. However, sciatic nerve pain can slow him down.    

“I wish I had changed health plans earlier. I am saving money on doctor visit copays and two prescriptions that I take,” says Richard. “I have much better coverage, the service I receive is awesome, and I have a friend in Helen.”  

Richard and Helen at the local senior center

Helen Pleszewicz, Medicare Consultant, met Richard for the first time in their apartment complex parking lot.

“I would be out walking my dog and see Richard outside and we would just start talking. We were neighbors and we got to know each other,” says Helen. “We talked about health insurance coverage, what he liked, what he didn’t like, and I mentioned when it comes time, let’s see what the plans are, and we can sit down and compare.”

So that’s what they did. Richard was particularly interested in his dental coverage, having paid extra for it on his previous plan. He quickly learned it was part of our Medicare benefits.

“There was no pressure. I felt so relaxed and informed. Medicare can be complicated, but Helen took the time and explained everything to me, so I was aware of my coverage, and I decided to make the change. I’m so glad I did,” says Richard.

“It’s personal to me. I’m working with people who are part of my community, they are like family and it’s important to show people we are local. You never know the impact you could have on someone just by having a conversation,” says Helen.

There’s no slowing Richard down. He’s joined a senior exercise class and says eating right, and being around family and friends, is what keeps him motivated, happy, and as healthy as he can be.

Hear more from Helen and Richard in this video.
https://youtu.be/sgducYfAiNo

Racing toward a challenge

With the Boilermaker 15K presented by Excellus BlueCross BlueShield just around the corner, we interviewed two first-time runners to get their perspectives on training, motivation, and rising to the challenge of participating in this annual iconic race.

Why Boilermaker?

For many, the Utica Boilermaker 15K Road Race is considered a bucket-list race.  Runners come from around the world to participate in what is often referred to as one of the nation’s best 15K races.  The 9.3-mile course takes runners down Utica’s historic Parkway and through the hills of Roscoe Conkling Park where runners enjoy beautiful views of the city atop the hills of Valley View Golf Course. 

The course passes through several Utica neighborhoods and extends to the suburbs of Yorkville and New Hartford where runners experience the unique personality of each of these areas as crowds line the streets.  Live bands, music, and entertainment can be found all along the route.  Runners finish out the final leg of the race in the West end of Utica as they head toward the iconic finish line arch just outside of the FX Matt Brewery where they are welcomed to the post-race party, one of the best celebrations around.

Since its inception in 1978, the Boilermaker Road Race has invited runners of all skill levels, from beginners to professionals, to participate.  And for many, it serves as goal to get active or keep up their exercise routine.

Making the commitment

Heather Bentley, Excellus BCBS case manager and Jessica Gann, Excellus BCBS product implementation specialist, signed up for their first Boilermaker 15K this year. “I am a Utica area native and have always wanted to run the boilermaker.  I had cheered on my father in-Law for multiple years and always enjoyed the excitement around it,” says Heather.

Setting goals can be a great way to focus your efforts and gauge your progress. “I have always wanted to run the boilermaker, but never took the opportunity,” explains Jessica. “This year I had it in my mind that I am going to achieve that goal.”

Both Heather and Jessica have experience running various distances up to half marathons. Jessica notes, “In 2017, I ran a 5K, 10K, and a half marathon while living in Hawaii. I have not run much since then, so I’ll be starting over.”

Putting in the work

As with any race, proper training is key. “To prepare for the race I have been trying to run 3 times a week,” shares Heather.  “I signed up for some 5K races to keep myself from procrastinating in my training.” Starting off slow and establishing consistency in your training, are good first steps. “I started off working on running 3 miles consistently and then added miles as the weeks went on,” says Jessica.

Preparing for a race, doesn’t come without challenges. “I did have a little set back from a slight strain to my right Achilles tendon,” explains Jessica. And Heather shares that she often struggles with some hip pain at longer distances. “I focus on stretching to help with that,” she explains.

Stretching is recommended both before and after running to help ward off injury. Mike Smith, certified USAT running coach and co-facilitator of Excellus BCBS’s Boilermaker Virtual Coaching Sessions for the organization’s employees, recommends dynamic stretches pre-workout and static stretches post-workout. He also recommends strength training or cross training to protect from injury. He notes the importance of working at a lower intensity for 80% of your workouts and reserving high or moderate intensity training for a maximum of 20% of your workouts.  Mike encourages all runners to build recovery days into their training plans.

Staying motivated

Training for a race of this distance can take a long time, especially if you are starting from scratch.  Many training plans are designed to be 16 weeks long, so motivation is vital. “Staying motivated is definitely a challenge for me,” explains Jessica. “I do have a very supportive team, my boyfriend – who runs with me and my daughters. I want to prove to my daughters that they can do anything that they put their minds to.”  Having a training partner and accountability can be great motivators.

Heather maintains her motivation by signing up for races leading up to the Boilermaker.  This can be a great way to gain race-day experience and test out clothing, shoes, and nutrition for the longer race ahead.

Challenges and rewards

One of the biggest challenges Heather and Jessica are preparing for are the hills along the Boilermaker course, particularly the large hill from miles 3 to 4. “I like to run the roads around my house, they have lots of hills to prepare for the boilermaker course,” says Heather. 

Along with challenge, comes a great reward. “I am most looking forward to running with all the cheering! It’s so energizing,” shares Heather. “Seeing all of the supporters on route and crossing that finish line is what I’m looking forward to most,” says Jessica.

When asked what piece of advice they would give other runners thinking about running this race, a common theme emerged. “Start preparing earlier than you think you should,” advises Jessica. “Sign up to do it at least once, but don’t procrastinate on your training!” says Heather.

Excellus BCBS is looking forward to cheering on Heather, Jessica and all of the runners at the Boilermaker Road Race on July 9.  Visit the Boilermaker website for more information about the race and all the events happening during Boilermaker weekend. 

Extending skills beyond the classroom

After the final bell rings at 2:30 p.m., students and teachers at Nativity Preparatory Academy of Rochester regroup to continue learning through activities and fun. It’s one of the many ways the organization helps its middle school students be successful by extending the school day beyond reading, writing and arithmetic.

“From tutoring to music and athletic programs, the diversity of resources we offer in the Extended Day Program from 2:30 p.m. to 4:30 p.m. gives students a chance to build skills in so many different ways,” says James Smith, President of Nativity Preparatory Academy of Rochester, located in downtown, Rochester, New York.

James Smith, President of Nativity Preparatory Academy of Rochester, located in downtown, Rochester, New York.

The Extended Day program, supported by Excellus BlueCross BlueShield through a Health Equity Award grant, exposes students to a wider range of subjects and activities. They are offered tutoring or homework assistance and activities to develop skills in communication, team building, interaction and problem solving.

The traditional classroom learning is complemented with what Smith refers to as, “the fun stuff.” The “fun” includes arts, music, athletics, STEM (science, technology, engineering, math) activities, even a step-dancing team. “Oh my goodness, we do love the step team!” says Smith.

The program also provides more flexibility for parents, eliminating the need for after-school care.

Ivelisse DeJesus is a mom of three. Her two daughters graduated from Nativity and are now volunteers at the school. Her son Hector is currently an 8th grade student. She says it’s priceless to know the impact the school has had on her kids. “They’ve grown and matured here, explored and tried new things, and it’s been so rewarding to see them become who they are because of what they’ve learned.”

Thanks to the program Hector has developed a passion for basketball, furthered his love of helping others and inspired him to become a math teacher. “The staff helps find what is special about you and gives you the opportunities to develop and mature,” says Hector.

Smith says funding like Excellus BlueCross BlueShield’s Health Equity Grant makes a profound impact in the Rochester, N.Y. area. “It is enormous to have this type of support for our extended day program. It allows us to provide critical staffing to work with our students.”

Check out this video to learn more about the impact the school and the Extended Day Program has had on the DeJesus family and the local community.

Maternal Mental Health Awareness

We invite you to join Excellus BlueCross BlueShield in recognizing Maternal Mental Health Month.  Mental and behavioral health issues affect millions of Americans, and the challenge can be even greater for those impacted by mental illness during pregnancy and postpartum. One in eight mothers experience symptoms of maternal depression.  Developing a strong support system and finding treatment for symptoms can help both mother and baby thrive.

According to the Centers for Disease Control and Prevention (CDC), mental health is an important part of overall health and wellbeing. It includes our emotional, psychological, and social wellbeing. It affects how we think, feel, and act. Mental illnesses are among the most common health conditions in the United States. With more than half of all Americans expected to be diagnosed with a mental illness or disorder at some point in their lifetime, almost everyone is impacted by mental illness in some way.

Pregnancy and motherhood come with many challenges from lifestyle to hormonal changes. Each woman’s experience is different. Some adapt to these changes easily, while others may struggle physically and mentally. Maternal mental health disorders typically occur during pregnancy and within the first year after birth.

Identifying the signs and symptoms is an important first step to getting help. According to the Centers for Disease Control and Prevention, symptoms of postpartum depression can include intense sadness, anxiety, and hopelessness, loss of interest in activities, withdrawing from family and friends, or thoughts of hurting yourself of baby.

If you are struggling, you’re not alone and support is available. The National Maternal Mental Health Hotline provides free, confidential support, resources, and referrals from professional counselors to pregnant and postpartum individuals facing mental health challenges 24 hours a day, 7 days a week. Counselors offer support in English and Spanish and interpreter services are available in 60 additional languages. Call 833-943-5746.

The Maternal Mental Health Hotline is not intended as an emergency response line and individuals in behavioral health crisis should contact the 988 Suicide and Crisis Lifeline by calling or texting 988 or chat 988lifeline.org.

Share your story

Sharing stories can be a powerful way to raise awareness about this very important issue. Hear from two courageous mothers and Excellus BCBS employees who are proud to share their stories and encourage others to seek support.

Michelle and her daughter – a thriving college student.

“To say I’m not OK and I need help, shows just how strong you are, because if you’re not here, imagine the light that’s being taken away from those around you,” says Michelle Mack-Hayward, Excellus BCBS Affordability Program Development Specialist.  Michelle experienced the devastating loss of her twin boys at 19 weeks pregnant, followed by a difficult pregnancy with her daughter that included 10 weeks on bed rest in the hospital.  “Having the joy of this beautiful little girl and grieving the loss of my two sons was hard. It took me saying I’m not OK and admitting I need help,” says Michelle. “If my story can help someone get through a rough time, it doesn’t have to be fetal loss, it can just be the hardships of giving birth, motherhood and it’s challenges, and reach out to say I need help, then I will tell it a million times.”  Listen to Michelle’s full story here.

Melinda and her 3-year-old son.

Melinda Coleman, Excellus BCBS Health Care Quality Improvement Manager, knew she just didn’t feel right after giving birth to her son, so she decided to reach out for help. “I felt robbed. I was angry, tired of being in pain all the time and I lost all my confidence,” says Melinda after being pregnant at the height of the pandemic and experiencing a traumatic delivery that left her with nerve damage. “I like to share my story because it may help other mothers to know that things may not go as planned and how to prepare for it,” says Melinda. “If something doesn’t feel right, speak up, talk, you are not alone, and there are resources available to help.” Read Melinda’s full story.

Supporting maternal mental health in our communities

With a goal of reducing racial disparities in maternal health by 50% over the next five years, Excellus BCBS continues to invest in the community, partnering with organizations that are working to improve maternal health outcomes throughout the Health Plan’s footprint.

Multi-year funding has been provided for the following programs:

  • Mount Hope Family Center located in Rochester, NY provides home-based interventions for teen moms to address maternal mental health, parenting and child development, and trauma.
  • Integrated Community Alternatives Network in Utica, NY provides comprehensive prenatal and postpartum care, transitional housing, and a supportive peer community for young homeless women who are pregnant and/or parenting.
  • Oneida Health located in Oneida, NY, began a Women’s Health Behavioral Navigation program designed to bridge the gap between providers, patients, and behavioral health services through a care-coordinated model. The program provides services to address mental health, substance abuse, or age-specific women’s behavioral health conditions of Oneida Health patients receiving care at its Women’s Health office, Lullaby Center, or Emergency Department (ED).
  • Mothers & Babies Perinatal Network located in Binghamton, NY provides home/virtual visits to support new parents with breastfeeding, safe sleep, medical appointments and transportation, insurance & food insecurity through the first year of life.
  • Gerard Place in Buffalo, NY provides education, advocacy, mentoring & clinical tracking of low-income moms by nurse educators.

Keep the conversation going

Excellus BCBS encourages you to keep the conversion about maternal health and maternal mental health going.  If you know someone who is pregnant or has recently given birth, offer to listen.  Visit the CDC’s Hear Her page for helpful resources.

More Mental Health Resources:

Maternal Mental Health Month – “I didn’t know I was grieving after having my son”

May is Maternal Mental Health Month, a time to raise awareness about the mental health of every mother during and after pregnancy.

Motherhood comes with many challenges, but 15-20%  of mothers experience symptoms of depression or anxiety after childbirth, better known as Perinatal Mood or Anxiety Disorders or (PMAD).  This is the number one complication of pregnancy and childbirth and often goes undiagnosed.

Melinda Coleman, Excellus BlueCross BlueShield Health Care Quality Improvement Manager, shares how she just didn’t feel right after giving birth to her son and her decision to reach out for help.

“I felt robbed. I was angry, tired of being in pain all the time and I lost all my confidence,” says Melinda after being pregnant during the pandemic in March of 2020. “I had a forceps delivery, ended up having nerve damage and needing pelvic floor therapy. The experience was traumatic and not what I expected.”

Melinda’s son Rhett is happy, healthy and her greatest blessing. Although her body started to heal from the traumatic delivery, she knew after giving birth she wasn’t the same.

“I knew I just didn’t feel right although I passed all the depression screenings at my postpartum appointments,” says Melinda. “I spent a lot of time wondering why me, why did I deserve this, and no one was around because it was during the pandemic. I felt alone and had reached a breaking point.”

That’s when Melinda reached out for help and contacted a therapist.

“It was super easy and the best thing I could have done for myself,” says Melinda. “My therapist told me I was going through the stages of grieving the pregnancy and birthing experience I expected, but never had.”  

Melinda was diagnosed with PMAD. With support from her therapist, she gained her confidence back, and now has the tools to identify emotional triggers so she can be happy and healthy for her family.

“I like to share my story because it may help other mothers to know that things may not go as planned and how to prepare for it,” says Melinda. “If something doesn’t feel right, speak up, talk, you are not alone, and there are resources available to help.”

Neighborhood Haven

The first day Julia Oakley moved into the building in Rochester, N.Y.’s Edgerton neighborhood that would soon be the home of her youth outreach center, she knew she was in the right spot.

“Kids were just roaming the streets. They had no safe place to go. There was a girl, she was rolling down the street in a computer chair with wheels, just rolling up and down the street, no adult supervision. It was 6 o’clock in the evening, nowhere to go,” says Oakley, executive director of the youth community outreach center, Agape Haven of Abundance.

A Place to Go

The goal of Agape Haven of Abundance is to support families in one of the city’s most ethnically, linguistically, and racially diverse neighborhoods. They chose the neighborhood to lift the entire community by empowering youth with the confidence, creativity, and academic performance they need to succeed and explore their passions.

“Families were in need of somewhere where they could immerse their kids and receive additional attention,” says Oakley.

Besides offering a safe place to go, Agape provides free services to the Edgerton neighborhood and surrounding local community for its out-of-school and summer programs. Children and youth ages 6-18 get one-on-one attention, mentorship, homework help, meals, and structured activities to build language and financial literacy, as well as mental health, hygiene, and other support services.

Oakley says that the outreach center has been working well for the community. “Rochester is wealthy with resources, but there was a gap where families were not able to have access to those resources, so I see Agape as a hub to provide the community supplemental resources where we are able to refer families to bigger institutions or come here and meet with other families.”

Helping Kids

“This program is really important because it focuses on helping kids, making sure they are behaving, and learning and having fun,” says Veronica Lawson, a teen who has been with Agape since they opened in 2019. “We’re able to go on field trips and see more things in the world, learn new things, the kids learn a lot and ask a lot of questions.”

Veronica volunteers with the younger children at Agape. “I love kids and I love helping them, I have three younger brothers that I take care of with my mom and dad. This helps me focus on teaching kids and helping them grow as children into young adults. It’s a great program.”

Veronica’s mom agrees.  “I like the program, it’s good for the family,” says Essi Lawson.  “The program gives children opportunities by teaching them how to be successful and conduct themselves. She (Veronica) is learning a lot. I’m proud of her and proud of the work she does to be successful for her future.”

Veronica believes her experience at Agape is helping guide her future. She says learning how to communicate with kids is leading her to think about becoming a teacher or working with children. “That’s what I can learn from the experience. It gives me time to be in the community and operate with other people, to be able to share myself.“’

The Future

The experience of others is guiding Agape’s future as well. The number of its program participants are growing.

When Agape first opened its doors, 15 children and youth participated in the out-of-school program, today the number has doubled to 30. Their summer program can accommodate up to 50.

“I don’t ever want to get to a place where we have to close our doors and we can’t serve families,” says Oakley. “Last year we had to turn families away because we didn’t have enough support staff, or we were full to capacity and that broke my heart.”

Community Partnerships

To be able to serve more families, Agape has reached out to community partners and volunteer support. Oakley says having community partners join them and continue what they are doing is vital. “Community partnership is one of our biggest assets and one of the ways we’ve been able to sustain what we have established in this neighborhood,” says Oakley.

Excellus BlueCross BlueShield is one of those partners. Through a Health Equity Award grant, the health insurer provided funding for Agape’s out-of-school program.

Serving the Community

“Word of mouth that our doors are open and they (families/children) look forward to coming here is just a beautiful thing,” says Oakley. “That’s the beauty of the work I do here, knowing I am able to give them the necessary tools they need to progress and develop.”

Oakley still sees the girl who was rolling down the street in the computer chair on that first day, however now it’s in a different setting. “She was the first one here today – everyday, all the time! When I see things like that, I’m glad we’re open, we’re serving the community, to be the support they need.”

Watch this video to learn more about Agape Haven of Abundance and the impact of its programs.

Happy National Doctors’ Day: A message from Dr. Lisa Harris


I am proud and honored to recognize our team of medical, dental, and behavioral health professionals at Excellus BlueCross BlueShield and the many physician partners we work with all throughout New York state during National Doctors’ Day! This is a special time to recognize their role and responsibility in serving all people through constant dedication to health and wellness of the body and mind.

Those that work in medicine, of any kind, have a common thread – we went to school and trained to improve patients’ lives no matter where we work or in what community we work. The journey may be different for each of us, but the hope, healing, and health equity we work tirelessly to bring to our communities is the same.

My interest in science goes back to my childhood when I would dissect insects using my mom’s best silverware. In seventh grade, I was inspired by my biology teacher, Mr. Belton, to become a physician. Unable to choose between pediatrics and internal medicine, I became board certified in both areas after graduating from Morehouse School of Medicine in Atlanta.  I first dabbled in the administrative side of medicine while serving as chief resident at Wayne State University in Detroit, where my team and I worked to develop employment contract guidelines and revised the clinical billing and editing system.

After a year in that role, my journey led me back home to upstate New York where I was able to care for an underserved population as medical director of the Downtown Healthcare Center in Rochester.  In 2003, I opened my own private primary care practice in Rochester serving more than 3,000 adult and pediatric patients for the next 10 years.  After making the difficult decision to close my practice in 2013, I took on a new role as chief medical officer at Our Lady of Lourdes in Binghamton, gaining additional administrative experience that would position me well for the next chapter in my career.  In 2018, I joined Excellus BlueCross BlueShield as a part-time medical director and shortly transitioned to a full-time medical director before taking on the role of vice president of medical affairs and now senior vice president and chief medical officer.

As I followed my path throughout New York state, serving a variety of populations through my work as a physician and a volunteer, I remained focused on the larger strategy of improving health care for all.  I continue to build on that foundation, working with our senior leadership toward even more member centric care with a focus on health equity.

I draw inspiration from my father, Roy W. King, former supervising judge of Rochester City Court and the first African American to work in the city of Rochester law department.  He lived a life of service and the work that I do as a physician and now as the first African American Chief Medical Officer for Excellus BCBS, allows me to continue our proud legacy of service.

Medicine is a special calling, no matter where you work or how you got there.  We are fortunate to work with more than 18,500 physician partners throughout our regions to fulfill our organization’s mission of helping our members live healthier and more secure lives. Our team of medical directors is proud to work collaboratively with our provider partners seeking input and feedback to improve member care.

I speak for all 4,400 employees at the Health Plan when I say, we are so very grateful for the expertise and dedication of our medical team and physician partners throughout our communities! Happy National Doctors’ Day!

Lisa

Collage photos of family

An unexpected special delivery for expectant parents

Expectant mom, Lana Polishchuk’s special delivery arrived four months before the birth of her baby boy. It came in a cardboard box – from her health insurance company.

“I received a call from my insurance company. I was pregnant and thought they were calling with information on breastfeeding,” said Polishchuk. Instead, her insurer was calling to invite her to participate in a healthy food home delivery pilot program. “I said food? From an insurance company?!”

Lana Polishchuk with her son

Food from an insurance company

Polishchuk was selected to take part in Excellus BlueCross BlueShield’s maternal health food pilot program that delivers fresh food to the homes of expectant moms in their first or second trimesters. About 165 expectant moms were included in the pilot program based on a variety of factors including those in need of access to health care.

The goal is to address food insecurities, improve member health, focus on growing families and expose recipients to a variety of fresh foods. Food deliveries are made bi-weekly or monthly, depending on family size.

Coordinated by Excellus BCBS’s Bright Beginnings care management program, the year-long pilot program is a partnership with Rochester-area food bank, Foodlink, and made possible with funding from the Finger Lakes Performing Provider System.

The boxes are filled with fresh foods including seasonal fruits, vegetables, cheeses, beans, and recipes. Foodlink staff pack and deliver the boxes. Members also receive a box of cookware, including a small blender to make baby food and invitations to join cooking classes sponsored by Foodlink. 

This month’s bounty!

Raising healthy babies

“Raising a healthy baby begins long before childbirth,” said Jeanine Davis, Vice President of Clinical Operations at Excellus BCBS. “Providing convenient and healthy meals aligns with our goals of ensuring the best health outcomes for babies and their families in a holistic member- centric way.”

According to Davis, the goal of its Bright Beginnings program is to engage with members early in their pregnancy journey and connect them to community resources. Doing so helps address maternal morbidity, postpartum depression, preterm birth, admissions to the neonatal intensive care unit, and length of stay.

Bright Beginnings also provides direct access to a multi-disciplinary team including doctors, nurses, social workers, pharmacists, registered dieticians, and others. 

“Partnering with Excellus BCBS has allowed our Curbside Market home delivery pilot program to reach younger customers, but more importantly, it has made it easier for families to access healthy, nourishing food,” said Julia Tedesco, President & CEO of Foodlink. “

“Our Bright Beginnings team’s goal is to connect with families to reduce food insecurity, increase access to health care and decrease emergency department visits and hospital admissions or readmissions,” said Kara Traverse, manager of Excellus BCBS’s Bright Beginnings, maternal/child case management team.  “It’s a great advantage to them.”

A fresh meal in the box

Lana inspecting the latest delivery and recipes

“When I first opened the box, I said, ‘Oh, healthy!’ This is way healthier than anything else because everything is fresh, and you’re being creative and you just follow the recipe,” said Polishchuk.

A working mother of four, she had a 13-year gap between her new baby and his sister. “This was something new to me. Back in the day, 14 years ago, I didn’t cook that much and there was no opportunity like this. It’s a big change and a big transition,” said Polishchuk. 

Using the fresh foods and recipes help keep her on track with healthy eating.  “It was very special to receive that box because it has everything to create meals. I’m always excited, it’s a fresh meal from the box. You always get vegetables. Sometimes we get a huge bag of carrots, and fresh parsley, dill, we always get options. I have high blood pressure, so I have to watch it. Everything is so fresh, it’s really easy and convenient. To come home and cook a meal in 30-45 minutes is amazing,” says Polishchuk.

Cooking for the future

Lana Polishchuk and her daughter with baby

Home prepared meals not only promote good health, but the pilot program also helps promote a healthy lifestyle. Polishchuk says her 13-year-old daughter was a fast-food lover and now enthusiastically helps prepare meals. “It means a lot because when you make homemade food, it’s healthy eating.  As a teenager, it gives her inspiration to help and learn how to cook. She loves to cook now and loves to do it together, with me, learning to cook for the future. It’s amazing, it’s very special for our family.” 

Watch the video to learn how the program has impacted Lana and her family: https://youtu.be/DM3ntJmR2Jw